Digital Marketing | Analytics | Branding
While I have a passion for marketing, I also have a strong interest in technology and how things work.I decided to learn basic HTML to help build the webpage you are looking at now.
All things marketing excite me; from creating large scale projects and print publications on display for the world to see, to creating smaller scale publications, such as the company newsletter, for employees to read. I love analyzing numbers such as Google Analytics (GA), (so much so I became GA certified) and making conclusions from my findings to help better enhance the user experience on the company website.
My favourite part of marketing is digital marketing. I enjoy creating email campaigns and using methods such as A/B testing to figure out the best way to reach the audience along with analyzing the analytics after a campaign has been sent to see what worked well and what could be improved for next time. The internet does not sleep; therefore, it is important to continuously monitor the online platforms, such as social media, for anything that may be time sensitive. Communication and the message is as important as the design. I have written articles for print and online along with social media posts.
The About Me page has a brief summary of my credentials and what I have accomplished academically & professionally.
I am always open to new opportunities and would love to chat. Feel free to reach out by clicking my email below!